The OUAI Shower was a branded activation created for US hair and body care brand OUAI, bringing the brand to the heart of London with an immersive installation outside the iconic Battersea Power Station.

Working alongside Gweilo Studios, I was responsible for capturing the activation across video, photography, and social-first content, documenting genuine interactions and real-time audience engagement throughout the day.

From a single shoot, I delivered a versatile library of assets spanning commercial stills, campaign video, and iPhone-first content, giving the brand a wide range of creative to use across multiple platforms.